The importance of the General Data Protection Law in consumer relations

Abstract

In recent decades, the world has been experiencing a technological revolution, with an exponential increase in people's connectivity to internet networks. As a result, there has been a significant growth in data transmission, whether through communication between one individual and another, or through electronic commercial transactions, or even through involvement in marketing strategies. Thus, there is a need to study the consumer's vulnerability to information made available in the digital market, as well as to expose the importance of the LGPD in protecting the collected data, the objective of this work. In search of in-depth knowledge about the proposed theme, a bibliographical research was developed, through books, jurisprudence, journals and scientific articles. This is exploratory research of an applied nature, with a view to providing information on the subject. Through the research carried out, it was possible to show that with the increase in data circulation in view of the advancement of technological means, communication and virtual commerce, the protection of consumer data, which is the weakest pole of the consumer relationship, has become a duty of who collects them and a right of who gives them. Interconnected with the Consumer Defense Code, the General Data Protection Law will have the function of bringing more balance to the consumer relationship, giving more autonomy to the consumer regarding the management of their data, thus creating an environment secure and aware virtual